Connecting Global
Talent to Canadian
Opportunities

Talent Booking Agency

Music Recording
& Promotion

Event Management

Music Publishing

Who We Are

Shifting Culture Entertainment is a proudly Canadian-owned company established as a global bridge for creative talents. Based in Vancouver, our agency serves as a cultural nexus where diverse artistic expressions converge and thrive.
We operate from our vibrant headquarters in the heart of Vancouver’s creative district, perfectly positioned to connect with the city’s dynamic entertainment scene.

Featured Projects

The African Heritage Festival of Music and Dance (AHFOMAD) 2026

Spotlight

Meet Our Talents

The Soulful Gentleman of Nigerian Music, Ikechukwu Eric Ahiauzu, professionally known as Ric Hassani, is a Nigerian singer, songwriter, and musician celebrated for his soulful blend of R&B, pop, soul, and Afro-inspired sounds. Born on

Artists on the Radar

Ric Hassani

Singer | Songwriter

DJ Seme

DJ

Sadé Awele

Singer – Songwriter

Upcoming Events

Kamloops, British Columbia

Afrofusion Block Party

Toronto

Afrobeats x Ohio

Toronto

Afrobeats x Vancouver

Toronto

Afrobeats x Toronto

Our Partners

The African Heritage Festival of Music and Dance (AHFOMAD) 2026

Answers to your Question

What does Shifting Culture Entertainment do?

We are a Vancouver-based entertainment agency dedicated to connecting global talent with Canadian opportunities. From booking artists to producing cultural events, recording music, and managing publishing rights, we provide everything needed to bring creative visions to life.

Who can work with SCENT?

We work with artists, brands, and event organizers alike. Whether you’re a musician looking for representation, a company planning an event, or a community seeking authentic cultural experiences, SCENT is here to support and connect you.

What types of events do you produce?

Our team specializes in curating memorable, culturally rich experiences. This includes:

• Global Talent Showcases
• Music concerts and listening sessions
• Cross-cultural festivals with food, art, and performances
• Professional networking events for creatives

Each event is designed to celebrate diversity and create meaningful connections.

How does SCENT support diversity in entertainment?

Inclusivity is at the heart of what we do. We champion underrepresented voices by discovering unique talent, offering mentorship, and creating platforms that ensure artists are seen and heard. Projects like The Arrival Canada highlight the stories and contributions of immigrant artists, giving them the recognition they deserve.

Why should I choose SCENT for my next project or event?

We combine global reach with local expertise. Our team doesn’t just manage logistics — we craft experiences that tell authentic cultural stories and leave lasting impressions. By choosing SCENT, you gain access to a trusted network of artists, personalised project management, and a partner dedicated to excellence, inclusivity, and innovation.

We’re always looking to connect with talented artists, potential clients, and industry partners. Shifting Culture Entertainment can help bring your vision to life.

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Contact & Support

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